Starlight Software Solutions Adds Chief Marketing Officer to Its Growing Staff

Starlight Software Solutions, a leading software solutions firm serving the waste management and recycling industry, announces the addition of Jeanette McMurtry, MBA, to their executive team as Chief Marketing Officer.  Jeanette joins Starlight Software Solutions as the company poises for rapid growth, due to the completion of its comprehensive, cloud-based system serving all aspects of the hauling and recycling sectors from roll-off dumpsters to commercial, residential, portable toilet and municipal reporting.

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Starlight offers a robust suite of SaaS software solutions that accelerate efficiency across dispatch, inventory and route management, customer and contractor change orders, driver productivity and other elements of daily operations for waste haulers focusing on trash and recycling services.

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“Jeanette brings a new level of marketing expertise to Starlight, helping us strengthen our brand as well as our lead generation and sales processes,” says Bill Bradley, CEO and Founder. “Her ability to create and drive winning marketing strategies and campaigns has quickly boosted our pipeline and set us up to exceed our growth goals for 2022 and 2023.”

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Jeanette’s background includes marketing and sales strategy and execution, training and thought leadership for SaaS companies and Fortune 500 brands such as Sony, Xerox, and American Express; and start ups, PE-backed companies, and more. She has helped companies double sales revenue in short order and substantially increase lead generation and account value through her strategic approaches and cross-channel campaigns. Her success is rooted in her approach to psychology-based marketing, which is the focus of her prior public speaking career, 15-year monthly marketing column, and three international books published by Wiley and McGraw-Hill. She is the author of Marketing for Dummies, 5th edition released in 2017 and 6th edition which will release Fall 2022.

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“One of the most fulfilling aspects of my career is working with highly talented, innovative teams to bring new and needed products to market," says McMurtry. “I am honored to be able to be part of Starlight Software Solutions, and help accelerate growth for one of the most robust products in waste management that is a true game changer for the entire industry." 

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ABOUT STARLIGHT SOFTWARE SOLUTIONS
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The driving goal of the entire Starlight team is to help waste management businesses optimize profitability through live monitoring of key business metrics. Real-time analysis of operations, instant user-generated reports, online order app, and a live dispatch map differentiate Starlight from other software solutions for the waste management industry along with its consistent Five-Star customer service. A key distinction is that Starlight was designed by an advisory council of business operators and owners in waste hauling and recycling, assuring the system delivers what matters most for improving everyday processes and driving profitability.

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Starlight Software Solutions was started in 2015 by Bill Bradley, owner of 5280 Waste Solutions, to initially serve the roll-off sector of waste management. Since its inception, Starlight has grown to serve businesses across the commercial, residential, recycling, portable toilet, and facility management sectors. Headquartered in Denver, CO, Starlight employs several waste management experts nationwide.

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For more information, contact sj.anderson@starlightsoftwaresolutions.com.